Introduction to Creative Advertisement
Faculty
Ricardo Mendieta
Head of Digital, Harbour.Space
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
How do big brands create unforgettable concepts or campaigns? Creativity has no formulas or shortcuts. In this class, we will delve into the dynamics and explore the paths that guide a creative person to understand a problem, the public, and the clients. Ready to learn how to carry ideas into tangible projects? Creativity is not only for marketing products; it is the art of convincing an audience any idea is good, whether that idea is a new product, a place, or someone. Every good idea has an exceptional job behind it, and anyone can accomplish it.
Learning highlights
- Conceptualize, produce and sell ideas
- What is a brief and how to work with it
- Understand the criteria to distinguish a good idea
- Understand what is advertising for
- Discover that everyone can be creative
Course outline
10 classes
Class 1
Introduction
- Presentation From loving advertising to hating it and back We are all creative Influences and references *Homework
Class 2
Concepts
- What is advertising for? What are the advertising concepts? Why are most of the advertising you see so bad? We don’t create science, even if we want to *Homework
Class 3
The world of ideas
- Ideas and formats Mental maps Oblique strategies and other techniques to create ideas Platforms and integrated ideas *Homework
Class 4
The brief
- What’s a brief and how does it look like The dangers of a brief How to write and understand a brief How to work with or without a brief *Homework
Class 5
Brand and strategy
- What’s a brand The point of view of a brand Brands that talk and brands that do The insights and the planning document *Homework
Class 6
Good ideas and how to sell them
- How to distinguish a good idea You have to be an expert in media channels Tips for selling your ideas Advertising is for the public Are we professional liars?
Class 7
A marvelous profession
- Know a little bit of everything It's not art, but they look alike Getting used to frustration A thousand ways to draw a line Good ideas are like good movies *Homework
Class 8
Someone else’s money and changing the world
- Advertising doesn’t sell, it helps you buy What do you want to do with money that’s not yours? If you can sell soda, you can sell values How can you build your image to sell yourself? *Homework
Class 9
What does the future hold?
- Technology and its exponential growth The future is analog, digitally facilitated analog Consumers of the future Creation and presentation of a campaign *Homework
Class 10
Final Project Presentation and evaluation
Prerequisites
This is an introductory course, no prior knowledge is needed. Some visual sensitivity and some basic advertising skills would be useful but not necessary.
A career in web design requires different degrees of interaction with developers, sometimes even moving into a frontend developer career. Getting familiar with the basics of programming and acquiring essential knowledge of Web Development will improve how you communicate with the developer members of your team to create better projects more efficiently. In this course, we will learn the principles of interactivity with code. Using Javascript, HTML, and CSS, a parallax scrollable landing page will be created that will challenge our creativity.
See full profileApply for this course
Introduction to Creative Advertisement
by Ricardo Mendieta
Total hours
30 Hours
Dates
Aug 17 - Aug 28, 2020
Fee for single course
€1000
Fee for degree students
€500
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.