Digital Marketing Essentials for Business
Faculty
Adam Franklin
CEO and Co-founder of Bluewire Media
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
In this class students will learn the essential digital marketing techniques to increase online leads. We’ll begin by documenting a high level digital marketing strategy and then explore each of the building blocks like SEO, social media, email marketing, influencer outreach and content.
Students will complete the module knowing how to build an effective digital marketing system. Recommended for anyone involved in business marketing and lead generation.
Learning highlights
- Understand the high-level concepts of digital marketing.
- Learn the specific ways in which each tactical building block works.
- Create a digital marketing and social media strategy.
- Learn to implement the strategy by publishing content.
- Acquire the skills to apply this to any business.
Course outline
4 classes
Session 1
Your Web Universe & Digital Marketing Strategy
Session 2
Defining Your Buyer Personas
Uncovering Your Flagship Content
(aka Lead Magnet)
Growing your Audience via Opt-in forms
and Landing Pages
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Adam Franklin is the author of Web Marketing That Works - an Amazon №1 best seller.
He is also a professional speaker , podcast host and co-founder of Bluewire Media. He co-created the free Web Strategy Planning Template which has been downloaded by hundreds of thousands of marketers all over the world.
See full profileApply for this course
Digital Marketing Essentials for Business
by Adam Franklin
Total hours
45 Hours
Dates
Jun 11 - Jun 29, 2018
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.