DM111BKK
CMS for Marketers
Faculty
Nan Oo
CEO at Futura School
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This course is designed to empower marketers with hands-on experience in Content Management Systems (CMS). Students will master the essential skills to create, manage and optimise websites for personal portfolios, start-ups or corporate environments. By the end of this course, students will be able to work with no-code CMS tools, streamline their website workflows and ensure SEO best practices are met to drive traffic and conversions. The course blends theory with practical assignments, ensuring students gain in-demand CMS management skills.
Learning highlights
- Mastering no-code CMS tools for building and managing websites.
- Accessing CMS platforms and choosing the right technology for the business.
- Gaining practical experience in SEO, inbound marketing and content strategy for CMS.
- Developing analytical skills to track and improve website performance.
- Creating and managing landing pages, blogs, forms and basic automation workflows.
Course outline
15 classes
Session 1
Introduction to CMS
Session 2
Choosing the Right Technology
Session 3
Understanding Domain, SSL & Hosting
Session 4
Fundamentals of the HubSpot CMS
Session 5
Planning Your Website (Sitemap & Content Planning)
Session 6
Creating Pages in CMS
Session 7
Creating Landing Pages in CMS
Session 8
Creating Offer in CMS (Form & Email Automation)
Session 9
Inbound Lead Generation
Session 10
Creating Blogs in CMS
Session 11
Optimizing for Search Engine - 1 (On Page SEO)
Session 12
Optimizing for Search Engine - 2 (Technical SEO & Off Page SEO)
Session 13
Website Analytics (Google Search Console & Bing Webmaster)
Session 14
Website Analytics (Microsoft Clarity & Google Analytics)
Session 15
Final Project Presentation Day
Prerequisites
Google Analytics
Methodology
The course adopts a project-based learning approach with a mix of lectures, workshops, and assignments. Each week, students will engage in interactive sessions, where theoretical concepts will be immediately applied to real-world scenarios. Key activities include:
1. Lectures: Concepts, frameworks, and industry best practices.
2. Workshops: Hands-on training using CMS platforms like HubSpot CMS.
3. Individual/Group Projects: Students will work on a website project as their final deliverable.
4. Peer Review & Feedback: Students will provide and receive feedback on projects to ensure continuous improvement.
Grading
Nan Oo is a Digital Marketing Trainer and Consultant to Nonprofits, Startups, B2B & SaaS Companies who want to transform their marketing activities to deliver results by using HubSpot CRM. Nan Oo has been in the advertising and marketing technology field for the past eight years, helping businesses grow with digital marketing. He led Myanmar’s first marketing technology firm and helped it become one of Southeast Asia’s HubSpot Gold Partners, winning two HubSpot Impact Awards for successful client projects.
Now, he is focused on helping marketers improve their digital skills and guiding companies to build strong in-house marketing teams.
See full profileApply for this course
CMS for Marketers
by Nan Oo
Total hours
45 Hours
Dates
Apr 28 - May 16, 2025
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.