Advanced Digital Customer Experience
Faculty
Carla Johnson
Founder & Chief Experience Officer at Type A Communications
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
Customer experience has enormous potential to differentiate any brand or business. This class will take elements of digital marketing, product design/development and entrepreneurship and integrate them into an integrated strategy that attracts, converts and keep customers.
Course may become a building block for students’ capstone project/product.
This course is required for all graduate-level digital marketing students.
Learning highlights
- Acquire a deep understanding of customer-driven companies
- Understand the customer experience process and develop a strategy
- Learn how to identify customers and determine their value
- Learn how to map the customer journey and identify roles of responsibility and decision-making
- Acquire the knowledge and skills to execute a customer experience strategy
Course outline
4 classes
Session 1
Introduction: Living in an experience-driven world
Session 2
Customer experience vs. customer service.
Planning assignment and final project assignment
Session 3
Building the foundation of customer experience
Session 4
Defining and identifying customers
Prerequisites
This course is one of three in a wholistic series.
Students that have already taken MSL-111 and those with prior experience with HTML, CSS, and Javascript building simple web pages will be good candidates for this module.
Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Consistently recognised as a marketing leader, Carla regularly challenges conventional thinking
An internationally recognised speaker, author and marketing expert, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
See full profileApply for this course
Advanced Digital Customer Experience
by Carla Johnson
Total hours
45 Hours
Dates
Nov 26 - Dec 14, 2018
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.