Digital Marketing


Current position
Analyst & Founding Partner at Kaleido Insights
Digital Marketing
Social Media
Content Marketing
Digital Media

Personal web


Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

Earlier, she was Altimeter Group's digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content's role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company's U.S. operations and grew the business to profitability in one year.

Rebecca was VP and editor-in-chief of The ClickZ Network for over seven years, and for part of that time also ran the redoubtable She's a frequent public speaker on topics related to digital marketing, advertising, and media.

In her copious free time, she writes books. The Truth About Search Engine Optimization instantly became an Amazon best seller. It was followed by Content Marketing, one of the first books on that topic. Most recently she published Content: The Atomic Particle of Marketing, a definitive, research-based book on content strategy.


Analyst and Founding Partner
Kaleido Insights
Oct 2017 - Present | Greater New York City Area

Advisory Board Member
Netswitch Technology Management, Inc.
Aug 2015 - Present

Advisory Board Member
May 2015 - Present

Vice President, Content Marketing
Teradata Marketing Applications
Jun 2015 - Aug 2015

Industry Analyst
Altimeter Group
Sep 2011 - May 2015 | Greater New York City Area

Vice President, North America
Jan 2009 - Jan 2011


Vassar College
AB, Art History & Classics
1978 - 1981

New York University Graduate School of Arts & Sciences
MA, Cinema Studies

Université Paris-Sorbonne (Paris IV)
Master of Arts (MA), Cinema Studies

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