Pancho Tolchinsky
Interaction Design

Pancho Tolchinsky

Current position
Cognitive Science Missionary
Cognitive Science
Artificial Intelligence
Human-Computer Interaction
Software Development

Personal web


Pancho Tolchinsky delivers workshops and participates in projects to help people discover the beauty and power of the human mind.

Pancho graduated in Mathematics at the Autonomous University of Barcelona and earned a PhD in Artificial Intelligence at the Polytechnical University of Catalonia. At the university, he worked on a few projects involving Commonsense Reasoning and Human-Computer Interaction. Pancho later worked at the Yahoo! Research Lab, developing crazy prototypes for data exploration. Previously, he worked as a teacher/software-developer/researcher in a Master in Architecture at Metapolis (now IaaC) in Barcelona, and helped developing software for the architects of the Sagrada Familia.

More recently Pancho worked as a consultant in communication strategy for the Alzheimer Foundation in Catalonia and frequently collaborates with the Branding and Design Studio Mucho bringing together Cognitive Science and Design. In addition, he works as a photographer in commercial and personal projects.

In this diverse career, Pancho continuously stumbles upon the fact that we're educated based on an outdated intuition regarding how we think. An intuition that doesn't promote imagination and creativity. This is what has motivated Pancho to become a missionary of Cognitive Science.


Prototype development and Data Exploration
YAHOO! Research Lab
Barcelona, Spain

IAAC - Institute for Advanced Architecture of Catalonia
Barcelona, Spain


  • Alzheimer Catalunya Fundació
    Barcelona, Spain
  • Mucho
    Barcelona, Spain

Freelance Photographer
Barcelona, Spain


Autonomous University of Barcelona

Polytechnical University of Catalonia
PhD in Artificial Intelligence


  • The Visible and The
    Mucho and Pancho Tolchinsky
    OFFF, 2018

  • The Room We Make for Ourselves
    Pancho Tolchinsky,
    Self-published, 2013

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