Marcus Ivarsson
Interaction Design

Marcus Ivarsson

Current position
Executive Creative Director, Central Creative Studio at EF


Marcus’s professional journey as a digital product designer and later on creative director started in Fantasy Interactive (Fantasy today) in 2005. After a number of years in Fantasy he joined the Swedish digital design agency Doberman where he spend about half a year before joining the digital creative agency North Kingdom helping brands to build digital products and immersive communication in digital media. Over the years Marcus has been working with a wide array of clients such as Disney, Lego, HM, Google, Hermes and Adidas to mention a few. He has been merging tech with art into emotional and engaging user experiences in all types of digital mediums ranging from apps, games, interactive videos and large scale media platforms to VR, AR and interactive installations, almost always using the power of storytelling as a red thread running through his designs.

In 2016 Marcus left North Kingdom joining the global education and travel company EF to push their digital envelope in their mission to send young people around the globe to learn languages and get immersed into new cultures. EFs mission is the empower a global generation of people who knows no borders and from a digital perspective the range of initiatives looks much like a merge between Airbnb, Duolingo and Lonely planet joining experiential travel with education and personal transformation.


Executive Creative Director
Central Creative Studio at EF
August 2016 – Present

Executive Creative Director
North Kingdom Design & Communication AB
January 2016 - August 2016

Creative Director
North Kingdom Design & Communication AB
April 2009 - January 2016

Project Manager
August 2008 - March 2009

Executive Producer
Fantasy (Fi)
May 2005 - September 2008

Honors & Awards

  • Pencil Award
  • Cannes Lions Awards
  • Andy Award
  • LIA Award
  • Addy Award
  • TheFWA
  • Awwwards
  • Clio award
  • Golden Egg Award
  • The One Show
  • Webby Award


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