Isabel Serval
Digital marketing

Isabel Serval

Current position
Lead Copywriter and Brand Strategist at Badoo Inc. and Senior Brand Copywriter at Timberland
Creative Copywriting
Brand Strategy
User Experience Design

Personal web


  • The Art of Copy and Storytelling for Digital Business


Isabel Serval is a London based senior creative copywriter and brand strategist. Currently she lends her creative skills to global meet-new-people platform Badoo, helping the company to establish itself successfully in the UK and US by creating a brand identity and brand strategy as well developing voice and tone.

She is also senior brand copywriter for global fashion brand Timberland, and previously lead creative copywriter for Harbour.Space, senior creative copywriter at SapientNitro for Scania, RBS/Natwest, Nationwide, Fidelity, YBS ao, senior creative copywriter and strategist for PayPal, head of creative communications for Jelly London and brand copywriter for Scotch&Soda.


Lead Creative Copywriter & Brand Strategist
September 2016 – Present | Soho

Senior Creative Brand Copywriter - Freelance
September 2015 – Present

Freelance Writer
Creative Social Global
August 2014 – Present | London, United Kingdom

Senior Creative Copywriter
Serval Creative Copy Ltd
January 2008 – Present | London, W9

Senior Creative Digital Copywriter
December 2014 – May 2016 | London, United Kingdom

Head of Creative Communications
jelly London
July 2014 – November 2014 | London, United Kingdom

Senior Creative Copywriter & Content Strategist
January 2013 – September 2013 | London, United Kingdom

Quality Manager
TransPerfect Translations
March 2012 – February 2013 | London, United Kingdom

Book nymph
Periene Press
March 2012 – October 2012

Creative Brand Copywriter
Scotch & Soda
January 2009 – September 2011

Freelance Journalist
May 2008 – September 2011

Freelance Journalist
CODE magazine / Amsterdam Publishing Int.
June 2009 – June 2011

English Language Teacher
Berlitz Corporation
November 2008 – November 2010

Freelance Journalist
Amsterdam Weekly
January 2008 – March 2010

Copywriter and Social Media Strategist
April 2009 – November 2009

English and Arts teacher
Stichting De Witte Tulp
September 2008 – July 2009


  • Somewhere in the Middle
    You Can Keep Tomorrow by Ester Grass Vergara
    June 30, 2012

  • Interview with Sam Blair
    Hi! Mag - Film
    June 2012

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