- Current position
- Chief Digital & Marketing Officer at BroadSoft
Taher Behbehani is the Chief Digital & Marketing Officer at BroadSoft. He leads all aspects of global marketing and strategy; including, brand, digital, business development, competitive analysis, product marketing, public and analyst relations, and partner and channel marketing. As a member of the Executive Leadership Team, Taher leads the strategic marketing and digital vision of the company.
An entrepreneur by nature, Taher transformed the BroadSoft digital and marketing strategy and led C-Level discussions to refocus emphasis and direction. In 2016, he developed and launched the Powered by BroadSoft channel program with the objective to empower channels to reduce the sales and onboarding cycles, increase end-user adoption and realize quicker time-to-market.
Taher’s prior experience outlines a proven track record and an unconventional perspective that extends well beyond traditional marketing. In a previous role as Senior VP and GM Commerce Innovation at American Express, Taher formed the digital innovation team and transformed digital strategy and product development to generate growth around e-commerce. He also leveraged emerging growth market opportunities. Prior to joining American Express, Taher was the Corporate VP at Time Warner Cable where he negotiated key partnerships and strategic projects specific to digital media, media measurement and mobile services.
His broad background also includes M&A, business development, product solutions and digital transformation. This multi-dimensional experience strengthens his ability to drive initiatives. He has two patents in real time media measurement and personal information storage and delivery. Taher gets inspired by new and innovative ideas. He founded several start-ups and has been a key investor and advisor to numerous market disruptors. Taher is a passionate and avid public speaker. He holds a Bachelor’s Degree in Electrical Engineering from University of Wisconsin-Madison and a Master’s Degree in Electrical Engineering from Yale University. Taher enjoys cycling and traveling with his two daughters.