Stephanie Schwab
Digital Marketing

Stephanie Schwab

Current position
CEO at Crackerjack Marketing
Social Media Marketing
Online Marketing
Digital Marketing
Digital Strategy
Social Media
Integrated Marketing
Marketing Strategy

Personal web


Stephanie Schwab is the CEO of Crackerjack Marketing, a digital marketing agency specializing in social media, content marketing and influence marketing. In her 15+ years’ experience in ecommerce and digital media, with the last eleven focused in social media, she has worked with well-known brands including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Abbott. Stephanie’s teams have been honored with social media industry awards including a Ragan PR Daily award, a WOMMIE award, a PRNews Platinum award, and an OMMA award.

Stephanie previously worked for PR and social media agencies Kaplow PR and Converseon. She has also been a management strategy consultant in the retail practices as PricewaterhouseCoopers and at LakeWest Group, a boutique retail consultancy.

Stephanie is also an adjunct faculty member at Loyola University’s Quinlan School of Business, where she is the Academic Director of the Digital Marketing Strategy certificate program, and an adjunct faculty member at The New School/Parsons School.

Stephanie holds an MBA in Marketing and Strategic Planning from the University of Illinois at Chicago. She blogs about social media on the Crackerjack Marketing blog and is a prolific Twitter user; follow her @stephanies . Stephanie resides in Chicago with her husband and son.


Crackerjack Marketing
May 2010 – Present | Chicago, IL

Adjunct Faculty, Quinlan School of Business
Loyola University Chicago
September 2014 – Present | Chicago, IL

Founder / Conference Director
Digital Family Summit
2011 – Present

Social Media School
2011 – 2013

2011 – 2013 | New Jersey

SVP and Executive Director, K:Drive
Kaplow Communications
June 2009 – May 2010

Vice President
Converseon, Inc.
January 2005 – June 2009

Director of Affiliate Marketing; Marketing Director,
SendTraffic, a Division of Atrinsic
February 2004 – January 2005


University of Illinois at Chicago
MBA, Marketing & Strategic Planning
August 1993 – May 1995

University of Washington
BA, Architecture
1986 – 1990

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