Justin Li
Digital Marketing

Justin Li

Current position
Founder and Creative Director at Hello Astro
Creative Direction
Creative Strategy
Interactive Advertising
Digital Strategy

Personal web


Justin is a creative director and writer based in Amsterdam. He was previously a Creative Lead at Google Creative Lab in London working across product and development. Among the few projects he's helped create: NSynth Super, a musical instrument that uses machine learning to generate new sounds; Project Bloks, a physical coding platform that teaches kids how to code; and Project Jacquard, an interactive woven textile.

Sometimes he teaches writing workshops at General Assembly, advises startups at WeWork Labs, and writes for Monocle magazine. These days, he works with his wife on a range of brand strategy and creative projects at Hello Astro.


Google Creative Lab, Apple, R/GA
Creative Lead
Nov 2012 - Apr 2019 | London, UK

Senior Copywriter
Rethink Communications
Nov 2010 - Nov 2012 | Vancouver, BC


University of Ottawa

Bachelor of Fine Arts, Graphic Design

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