Riccardo Giraldi
Interaction Design

Riccardo Giraldi

Current position
Principal Creative Director at Microsoft
User Experience
Interaction Design
Mixed Reality
Creative Direction

Personal web

The Courses

  • Creating and Applying Interactivity


Riccardo focuses on the relationship between humans and technology to invent and design innovative solutions that help enrich and improve our lives.

He is the Principal Creative Director at Microsoft leading the New Experiences and Technologies incubation team, a multidisciplinary team with the goal to inspire, prove, and enable transformative experiences that push and define new platforms and devices. His latest project was the incubation of Microsoft HoloLens, the first fully untethered Holographic Computing device.

As a creative leader, Riccardo strives to build inclusive environments that foster creativity and enable people to express their full potential. He champions design and leads creative teams through strategy, research, ideation, prototyping, and validation.

Riccardo grew up in Pistoia, a small city in Tuscany (Italy). He is a self-taught programmer who studied electronics before falling in love with design, which he studied at the University of Florence. Following his passions, he lived in Florence, Stockholm, London, New York, and Seattle. Over the years he had the opportunity to work in some of the very best digital companies, such as Unit9 and B-Reel before joining Microsoft. First as a developer, then as a designer and creative director, Riccardo worked on digital campaigns for clients like Google, Honda, Nike, Rolex, Lipton, Sprint, and many others.

Riccardo has explored the future of HCI and new ways to go beyond the margins of screens to bring digital experiences back to the good old tangible world, from Mind Controlled cars to 360 interactive projection mapping. For Google, he created Chrome Web Lab, the first global exhibition of its kind that connected visitors online with those at the Science Museum of London. In NYC, he invented and incubated Escape Flight, a project that inspired a more human-centered approach to booking flights and planning vacations online.

After shipping HoloLens, Riccardo is now working at Microsoft on the incubation of many secret and exciting projects yet to be announced.

He is a speaker at conferences like FITC, KIKK, GLUG, DDD, and Cannes Lions. He teaches design courses around the world, and he is an adviser for the Museum of Science and Industry of Chicago.


Principal Creative Director - NEXT Incubation
Mar 2016 – Present

Principal Creative Director - HoloLens
Jan 2015 – Mar 2016

Senior Creative Director - HoloLens
Nov 2013 – Jan 2015

Creative Director, Products
Aug 2012 – Aug 2013

Creative Director, Digital
Oct 2010 – Jul 2012

Interactive Director
Company Namespecialmoves
Oct 2009 – Sep 2010 | LocationLondon, United Kingdom

Senior Developer / Technical Lead
Helpful Strangers
Oct 2008 – Sep 2009 | Stockholm, Sweden

Teach Lead, Interactive Developer
Jan 2007 – Dec 2008

Interaction Designer
Mar 2006 – Nov 2006 | Florence, Italy


  • Microsoft HoloLens
    Microsoft HoloLens | Jan 2015 – Jan 2015
    January 2015 we introduced Microsoft HoloLens, the first fully self-contained, holographic computer, enabling you to interact with high‑definition holograms integrated in your world. The era of holographic computing started here.

  • Escape Flight
    Escape Flight | Mar 2013 – Dec 2013
    Escape Flight is a website that has been specifically designed to inspire people in the big cities, who are looking for a last-minute weekend getaway. Sometimes, after a long busy week, all you want is to get away for the weekend to somewhere nice and sunny.
    But it can be hard to find the right solution in the online flight search jungle: Where should I go? What is the most convenient place? What events are happening? You can spend hours clicking through flight search websites and compare hundreds of different flight options without finding a good solution. Frustrating, isn’t it?
    So we came up with the idea of Escape Flight, a one-stop provider that focuses on making your weekend getaway a no-brainer.

  • Chrome Web Lab
    Chrome Web Lab | Sep 2011 – Jul 2012
    Web Lab is a set of five physical installations housed in the Science Museum in London. You can interact with them in person at the museum, or from anywhere in the world at chromeweblab.com. By opening up the museum experience to the world online, Web Lab doesn’t play by the usual rules—a visitor’s location and museum opening hours no longer matter.
    Each of the five experiments—Universal Orchestra, Data Tracer, Sketchbots, Teleporter and Lab Tag Explorer—showcases a modern web technology found in Chrome to explore a particular theme in computer science. For example, the Universal Orchestra experiment uses WebSockets to demonstrate real time collaboration as people from around the world make music together on custom-built robotic instruments housed in the Science Museum.

  • Mind Scalextric
    May 2011 – May 2011
    The idea is simple: what if you could control slot cars with the power of your mind? Mind Scalextric is an R&D project we developed at B-Reel that combines the latest technologies and lets people race together using their minds.

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