Bonnie Rothman
Digital Marketing

Bonnie Rothman

Current position
Founder, Company B
Skills
Social Media
Public Relations
Content Strategy
Marketing
Publicity

Personal web
companyb-ny.com/
Social

ABOUT

Bonnie Rothman is the founder and president of Company B, a communications agency specializing in helping brands tell their stories from the ground up through content, social media and public relations. Known for her creative innovations and keen story sense, she has told stories such brands as eBay, Kraft Foods, Puritan’s Pride, Kaplan Test Prep and The Leukemia & Lymphoma Society. Her team’s work has helped earned start-ups like Hipmunk and Lolly Wolly Doodle public attention, funding and acquisition. Bonnie’s teams have been nominated for two PR Sabre awards.

As a journalist, Bonnie was a frequent contributor to The New York Times, Real Simple and others. When she wrote screenplays, Bonnie was mentored by Academy Award® winning screenwriter/director Norah Ephron. Previously, she was the creative director and SVP at Kaplow Communications, where she built one of the first social media practices in the PR industry in the US.

She frequently speaks to entrepreneurs about how brands can use stories to sell and persuade. Bonnie holds an MS in Journalism from Columbia University Graduate School of Journalism and a BA in political science from Vanderbilt University. She splits her time between NYC, Washington, DC and Chincoteague Island, VA, where she lives close to the 150 wild ponies for which the island is famous.

EXPERIENCE

Founder/President 
Company B
2008- Present | New York, NY; Washington, DC

SVP and Creative Director
Kaplow Communications 
2004 - 2008 | New York, NY

Freelance Journalist  
Frequent contributor: The New York Times. Contributing Editor: Working Mother. Contributor: Child. Real Simple, Ladies Home Journal, Parents, Food & Wine, Cosmopolitan, The New York Post.
1989-2008 | New York, NY

Strategic Planner
Ogilvy
2002-2004 | New York, NY

Creative Consultant, Internal Communications
Kaplan, Inc.
2001-2003 | New York, NY

EDUCATION

MS, Journalism
Columbia University Graduate School of Journalism
1983

Vanderbilt University
BA, Political Science, Magna Cum Laude
1978-1982

SELECTED PUBLICATIONS

  • Job Hunting Tips for Newly-Minted Public Relations Majors
    Comm Pro News
    Jul 2014

  • The Myth of the Nightly Family Dinner
    The Huffington Post
    Dec 2011

  • Target Fail
    Media Post/Marketing Daily
    Oct 2011

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