Aru Tholkapian
Digital Marketing

Aru Tholkapian

Current position
Director of Product Marketing & Digital Strategy at BroadSoft

The Course

  • Engineering Digital Customer Engagement for Global B2B Markets


Aru Tholkapian leads demand generation & digital marketing initiatives at BroadSoft. Before BroadSoft, he was part of the global product marketing team at RingCentral, and successfully launched RingCentral services in Canada & the UK. Aru has a decade of experience working on go-to-market strategy, launching new products and building the digital buyer’s journey.

Tholkapian has served in Product Marketing and Management roles at Ruckus Wireless (now part of Arris), Dialogic and Bosch (Germany).

In addition to marketing leadership positions, Tholkapian was the founder of a startup Dynohmo, a company that built next generation application for energy forecasting, bidding and procurement – predominantly focusing on micro generators from clean energy resources.


Stanford University
CleanTech Entrepreneurship
2009 – 2009

Stanford University
Marketing & Financial Management
2007 – 2008

University of California, Berkeley, Haas School of Business
Product Marketing & Management
2008 – 2008

Anna University
BE of Electrical & Electronics Engineering 1993 – 1997

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