- Current position
- Director of Product Marketing & Digital Strategy at BroadSoft
Aru Tholkapian leads demand generation & digital marketing initiatives at BroadSoft. Before BroadSoft, he was part of the global product marketing team at RingCentral, and successfully launched RingCentral services in Canada & the UK. Aru has a decade of experience working on go-to-market strategy, launching new products and building the digital buyer’s journey.
Tholkapian has served in Product Marketing and Management roles at Ruckus Wireless (now part of Arris), Dialogic and Bosch (Germany).
In addition to marketing leadership positions, Tholkapian was the founder of a startup Dynohmo, a company that built next generation application for energy forecasting, bidding and procurement – predominantly focusing on micro generators from clean energy resources.
2009 – 2009
Marketing & Financial Management
2007 – 2008
University of California, Berkeley, Haas School of Business
Product Marketing & Management
2008 – 2008
BE of Electrical & Electronics Engineering 1993 – 1997