Gerard Pijoan
Interaction Design

Gerard Pijoan

Current position
Head of Product Design at Rakuten TV
User Experience
User Interface Design
Information Architecture
Interaction Design
Front-end Development

Personal web


Gerard Pijoan designs multi-device digital experiences. He is currently leading the Product Design team at Rakuten TV, a video-on-demand subsidiary of Rakuten Inc., and is based sunny Barcelona. With 150+ employees, 8MM+ users and a branded button on the remotes of the top-selling TV manufacturers, Rakuten TV is reimagining the way users interact with devices and pioneering the TV-apps industry next to key players like Netflix, Apple TV+, Disney+, HBO, etc.
Gerard combines technology and creativity to help small and large companies develop their online businesses. He believes in User-centered design (UCD) driven businesses and multidisciplinary teams to create relevant products. He also wrote a book in 2011 for Pep Guardiola as part of the social initiative “Gràcies Pep” which was showcased at the FCB Museum.


Head of Product Design
Rakuten TV
Dec 2018 - Present | Barcelona, Spain

Head of Design – EU ESD
Oct 2017 - Dec 2018 | Barcelona, Spain

Head of Design – EU Markeplaces
Jan 2015 - Sept 2017 | Berlin Area, Germany

UX Designer
Jul 2013 - Dec 2014 | Barcelona Area, Spain

UX Designer
Jan 2011 - Feb 2012

UX Designer
Apr 2007 - Dec 2010

Junior Web Designer
Jun 2007 - Feb 2008


User Interface Workshop -, UCD
Universidad Politécnica de Madrid
2008 - 2008 | Madrid, Spain

Técnico Superior, Audiovisuales
2004 - 2006

Advance Course in Audiovisuals Realization, Comunicación audiovisual
2003 - 2004

Photography Technician, Fotografía
2001 - 2002

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