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What Celebrities Can Teach Companies About Social Media

Stars are masters of building a brand online. Here are some of the strategies they use that companies can follow.

Let's face it: Corporate America’s social presence could use a celebrity makeover. Big companies have spent decades figuring out how to market themselves on TV and in print. Yet, all too often, they fill Facebook, Twitter and other venues with content that puts people to sleep, leaves them scratching their heads or even makes them angry enough to avoid the brand entirely.

The Man in the Taupe Blazer

You are an educated, successful person capable of abstract thought. A VP doing an SVP’s job. Your office, appointed with decent furniture and a healthy amount of natural light filtered through vertical blinds, is commensurate with nearly two decades of service to the craft of management.

When Facebook Knows You Better Than You Know Yourself
Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior. That, in turn, is a tiny, insignificant dot within their vast universe of information about their billion-plus users.
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