What makes for a highly effective marketing video? Is it one or many elements? In this blog post, we’ll examine these and other aspects of creating marketing videos. We’ll look at why defining your audience is essential, how to ensure that you develop a strong message for your audience, how to position your offer, and more.

2020, a new year full of advancing trends. In the marketing world, powerful visuals and personalization strategies are being executed using tech and it’s all the buzz! There is a flux of new technology so it’s no surprise powerful marketing trends are starting to take notice. ​

In November 2018, I was privileged to give a workshop for students and professionals in Barcelona at the Cibernarium of the MediaTIC building on one of my favorite digital marketing topics, Influence Marketing.