In November 2018, I was privileged to give a workshop for students and professionals in Barcelona at the Cibernarium of the MediaTIC building on one of my favorite digital marketing topics, Influence Marketing.

In a world where everyone can create marketing content, it’s getting harder every day to stand out and attract audiences. This fact brings us to the key question: what makes a real marketer today?

Idelette Aucamp is a master student in digital marketing, with an unrelenting desire to aid with the social development of kids with special needs across the world. Idelette's superpower, to put it simply, is and always will be, kindness.