ID413BKK
Business Innovation Design
Faculty
Pornpong Soponsakulrat
Head of Research & Design Strategy (Strategy & Innovation) at AXONS (CPF IT)
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
In this highly competitive business landscape, innovation is a critical differentiator for businesses seeking sustained success and unlocking new opportunities. For example, the introduction of a novel product or service, increased value proposition and pricing power, optimised operation efficiencies and costs, etc. This course, therefore, equips students with the foundational knowledge and practical skills necessary to excel in business innovation design.
Learning highlights
- The course aims to provide students with a foundation of business innovation, design principles, processes, and practices that will enable them to pragmatically craft a business innovation.
- The key learnings of the course include:
- Understanding of Business Innovation Design in both theories and practices in real business contexts.
- Integrating design skills and practices into business contexts.
- Applied knowledge, skills, and hands-on experiences of integrating innovation design principles, processes, methodologies, and practices to design business innovation.
Course outline
15 classes
Session 1
Introduction to Business Innovation
Session 2
Innovation Design Processes and Frameworks
Session 3
Research, Definition, and Ideation
Session 4
Idea Convergence and Prototyping
Session 5
Stakeholder Analysis and Project Discussion (1)
Session 6
Business Model Generation
Session 7
Introduction to Business Law
Session 8
Competitor Analysis
Session 9
Experiential Design and High-Fidelity Prototyping
Session 10
Concept Validation and Project Discussion (2)
Session 11
Innovation Development Phase
Session 12
Innovation Delivery Phase and Innovation Strategy
Session 13
Measurable Design
Session 14
Project Discussion (3) and Preparation
Session 15
Final Project Presentation
Course materials
Books
Methodology
2.0 hours lecture
1.0 hour in-class workshop or project discussion
Grading
Pornpong Soponsakulrat is a Human-Computer Interaction researcher and an art archeologist with an interest in innovation development.
He is currently Head of Research & Design Strategy (Strategy & Innovation) at AXONS (CPF IT), in which he is responsible for transforming the organisation to conduct strategic research and design processes to achieve innovations. Prior to joining CPF, he was a Human-Computer Interaction researcher at a FinTech Company and a consultant for a bank in Thailand respectively. He has extensive experience in innovation design for banking, insurance, and financial sectors, with more than five years of professional journey in those areas. In addition, he also has experiences in a variety of fields, from joining an artificial intelligence startup company to one of the most well-known entertainment public companies in Thailand. With regards to academic area, He is also a guest lecturer at Chulalongkorn University (Bangkok, Thailand) and guest speaker for state enterprises and various companies.
See full profileApply for this course
Business Innovation Design
by Pornpong Soponsakulrat
Total hours
45 Hours
Dates
May 27 - Jun 14, 2024
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.