- Current position
- Director of Data-Driven Marketing at Barkley
- Email Marketing
- Personal web
Jessica is one part massive email and data-driven marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands and businesses internationally. She's taught courses at universities in Kansas City, and spoken in front of audiences from a dozen to over 1200 from Las Vegas to New York City, from Vancouver BC to SXSW Interactive in Austin. Jessica’s primary role is as Director of Data-Driven Marketing for Barkley, a full-service marketing and advertising agency in Kansas City, MO. She works daily to implement the marketing best practices she preaches for Barkley’s own clients.
In 2016, she was rated in the top 50 Awesome Marketing Women to Follow by Search Engine Journal. In 2017, the Kansas City Direct Marketing Association honored Jessica as the Direct Marketer of the Year. In 2018, she was named one of DMNews magazine's 40 Direct Marketers Under 40.
She’s been quoted in numerous articles and trade publications, including being featured in Graydon’s Data-Driven Marketing Guidebook (published in print and ebook, in Flemish and French).
Director of Data-Driven Marketing
Feb 2016 – Present
Regnier Institute E-Scholars Instructional Coach
UMKC Henry W. Bloch School of Management
Sep 2016 – Present
Kansas City Direct Marketing Association
Apr 2014 – Apr 2016
Digital Marketing Evangelist
Oct 2008 – Feb 2016
Vice President of Direct Marketing Days
Apr 2013 – Mar 2014