Isabel Serval
Digital Marketing

Isabel Serval

Current position
Senior Creative Copy and Brand Strategy Consultant at Sapient Razorfish_, DigitasLbi
Creative Copywriting
Brand Strategy
User Experience Design

Personal web


  • The Art of Storytelling in Branding for Digital Business


Isabel Serval is a London based senior creative copywriter and brand strategist. She lends her creative skills to creative, digital and advertising agencies such as DigitasLbi and SapientRazorfish for a wide range of clients, among which Timberland, RBS/Natwest, UBS, Jade by HSBC Premier, Nestle and Scania as well as London tech companies such as global meet-new-people app Badoo, mortgage disruptor Habito and fintech giant PayPal.

She designed the voice and tone for Harbour.Space University and was previously Head of Creative Communications at production agency jelly London.


Senior Creative Copy and Brand Strategy Consultant
Sapient Razorfish_

Senior Creative Copy and Brand Strategy Consultant

Lead Creative Copywriter & Brand Strategist
September 2016 – Present | Soho

Senior Creative Brand Copywriter - Freelance
September 2015 – Present

Freelance Writer
Creative Social Global
August 2014 – Present | London, United Kingdom

Senior Creative Copywriter
Serval Creative Copy Ltd
January 2008 – Present | London, W9

Senior Creative Digital Copywriter
December 2014 – May 2016 | London, United Kingdom

Head of Creative Communications
jelly London
July 2014 – November 2014 | London, United Kingdom

Senior Creative Copywriter & Content Strategist
January 2013 – September 2013 | London, United Kingdom

Quality Manager
TransPerfect Translations
March 2012 – February 2013 | London, United Kingdom

Book nymph
Periene Press
March 2012 – October 2012

Creative Brand Copywriter
Scotch & Soda
January 2009 – September 2011

Freelance Journalist
May 2008 – September 2011

Freelance Journalist
CODE magazine / Amsterdam Publishing Int.
June 2009 – June 2011

English Language Teacher
Berlitz Corporation
November 2008 – November 2010

Freelance Journalist
Amsterdam Weekly
January 2008 – March 2010

Copywriter and Social Media Strategist
April 2009 – November 2009

English and Arts teacher
Stichting De Witte Tulp
September 2008 – July 2009


  • Somewhere in the Middle
    You Can Keep Tomorrow by Ester Grass Vergara
    June 30, 2012

  • Interview with Sam Blair
    Hi! Mag - Film
    June 2012

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