DM414
Marketing Playbooks to Launch and Grow Digital Businesses
Faculty
Alex Nechoroskovas
Founder&CEO at Revenue Atoms
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
During this module, the students will put together everything they have learnt so far and go over playbooks used to launch a digital business. We will analyse how software-as-a-service (SaaS), marketplace and ecommerce businesses launch and grow.
Learning highlights
- Understand and build marketing funnels
- Learn to use data to optimise marketing performance
- Devise a multi-channel marketing/growth strategy for 3 different types of digital businesses (SaaS, marketplace, ecommerce store).
- Understand resources and skills needed to implement these strategies
Course outline
15 classes
Session 1
Introduction and recap of marketing strategies
Session 2
Introduction and recap of marketing strategies
Session 3
Building Marketing Funnels
Session 4
Building Marketing Funnels
Session 5
Building Marketing Funnels
Session 6
SaaS Marketing Playbook
Session 7
SaaS Marketing Playbook
Session 8
SaaS Marketing Playbook
Session 9
SaaS Marketing Playbook
Session 10
Ecommerce Marketing Playbook
Session 11
Ecommerce Marketing Playbook
Session 12
Ecommerce Marketing Playbook
Session 13
Marketplace Growth Playbook
Session 14
Marketplace Growth Playbook
Session 15
Final Presentations
Methodology
We will use a combination of lectures, quizzes, and hands-on projects to learn the concepts outlined in the objectives.
Grading
Alex has started his career with major global brands such as EY and British Land where he worked as a strategy consultant in London, UK.
He then took senior leadership roles in various technology companies ranging from Seed all the way to Growth stage with $200m+ ARR and 500+ employees invested by Andreessen Horowitz, Index Ventures and Octopus Capital.
See full profileApply for this course
Marketing Playbooks to Launch and Grow Digital Businesses
by Alex Nechoroskovas
Total hours
45 Hours
Dates
Aug 02 - Aug 20, 2021
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.