What Celebrities Can Teach Companies About Social Media

Stars are masters of building a brand online. Here are some of the strategies they use that companies can follow.

Let's face it: Corporate America’s social presence could use a celebrity makeover.

Big companies have spent decades figuring out how to market themselves on TV and in print. Yet, all too often, they fill Facebook, Twitter and other venues with content that puts people to sleep, leaves them scratching their heads or even makes them angry enough to avoid the brand entirely.

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