IRENE PEREYRA
Interaction Design

IRENE PEREYRA

Current position
Co-founder, Anton & Irene
Skills
User Experience
Interaction Design
Information Architecture
User Experience Design
User Interface Design
Wireframes
Storyboarding

Social

THE COURSES

  • Content Strategy
  • Sketching Design Ideas & Creating Concepts
  • Introduction to User Experience Design (Schematics)

ABOUT

Back in 2008, Irene has founded the User Experience and Strategy department at Fantasy Interactive in New York, which recently she left in order to start up her own design studio.

Irene is extremely passionate about design and believe that great design is practical and human- centered at its core, and starts with breaking things down to its simplest form, the straightest line from A to B. Design can always be better, and rocking the boat is always the right thing to do.

On a typical project she is mainly responsible for translating business requirements into intuitive interactive solutions as well as developing and designing detailed wireframes that incorporate all technical, editorial, and usability specifications of the project while constantly advocating for the end- user. Frequently she’s heated debates with clients on how things can be done better.

She’s led the strategy and UX initiatives for USAToday.com, Wacom, Google, FOX.com, HTC.com, Verizon, BBC, EA, Nickelodeon, RedBull, Broadway.com, History Channel, and EA Sports. Some of those projects have been awarded FWAs, Webbys, Cannes Lions and European Design Awards, though most of those awards are in boxes collecting dust somewhere. When people who actually use these products take time out of their day to send us a thank you email, it really makes all the hard- work and long nights worth it, and she values that kind of feedback over any kind of industry award.

Experience

User Experience Director, Founder
Anton & Irene
August 2014 – Present | Brooklyn, New York

Global Director of UX and Strategy
Fantasy Interactive
October 2008 – May 2014

Honors & Awards

  • Webby Awards
  • Emmy Award
  • Red Dot Award
  • Adobe MAX Award
  • Cannes Lions Award
  • European Design Awards
  • Adobe Cutting Edge
  • .NET Award
  • The Society for News Design
  • TheFWA
  • Awwwards
  • Communication Arts Award
  • CSS Design Awards
  • Golden Egg Award
  • The One Show

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